STUDY ON BEHAVIOURAL FACTORS OF POSTAL INVESTORS: A CASE STUDY OF RAYALASEEMA REGION OF ANDHRA PRADESH
Postal services are critical for economic growth and investment, with rural and urban residents saving and
investing due to their ability to earn a living independently. Demographics, psychographics, age, gender, income,
and emotional aspects are all considered in saving behaviour analysis. Investors now have a broader range of
investing possibilities because to the rise of financial institutions. The purpose of this study is to examine the
importance of postal saving plans among investors. Behavioural finance is the study of human Psychology as it
relates to investing decisions. Disposition bias, conformational bias, mental accounting, and experience prejudice
are examples of behavioural studies. Behavioural finance can be used to investigate various outcomes in a given
field. The study's sample size is 200, and it is drawn from the population using a practical sampling technique.
Postal saving schemes, investment decisions, Behavioural finance etc.