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Original Research

CONSTRUCTION OF LANGUAGE USE IN BUSINESS PLACES IN KENDARI CITY, SOUTHEAST SULAWESI: LANDSCAPE LINGUISTIC APPROACH

WA ODE SITTI YUMIARTIN 1, LUKMAN 2, and ERY ISWARY 3.

Vol 18, No 12 ( 2023 )   |  Author Affiliation: Students of the Linguistic Master’s Program, Faculty of Cultural Sciences, Hasanuddin University, Indonesia 1; Lecturer at the Faculty of Cultural Sciences, Hasanuddin University, Indonesia 2,3.   |   Licensing: CC 4.0   |   Pg no: 708-750   |   Published on: 12-12-2023

Abstract

The use of language on signboards is interesting to study, each signboard has a specific shape and meaning. The aims of this study are 1) to describe the construction of language use in the naming of business places in the city of Kendari, Southeast Sulawesi.; 2) the implications for the government in Kendari City to pay more attention to enforcing rules regarding the use of language, especially in the naming of business places by business actors. The method used in this research is descriptive qualitative method. The research object of this unit is landscape linguistics or linguistic views in the form of bottom-up signboards where there are signboards in public spaces, especially on roads in Kendari City, Southeast Sulawesi. The data were analyzed interactively with three main stages, namely data reduction, data presentation, and conclusion and verification. The results of this study indicate that language construction in Kendari City is built by language variations in which there are types of business places and the number of language-forming word elements in places of business. There are 4 language variations in public spaces in Kendari City, namely: Local Language with a total of 3 names, Indonesian with a total of 49 names, English with a total of 37 names and Mixed Language with a total of 11 names. Then, for the type of business place there is a signboard in local language, namely a place to eat and a grocery store. On speak Indonesia, namely: places to eat, coffee shops, building materials stores, clothing stores, car dealerships, grocery stores, pulse shops, bag shops, basic food shops, electronics shops, automotive shops, barbershops, furniture shops, helmet shops, and household furniture store. In English, there are clothing stores, grocery stores, credit shops, coffee shops, launderette shops, cake shops, barber shops, printing places, and beauty shops. Finally, in mixed languages, there are places to eat, credit shops, printing places, clothing shops, coffee shops, and ice shops. While the number of language-forming word elements at a place of business uses words, phrases and clauses, which are words with a total of 5 names, phrases with a total of 95 names and only 1 clause. The syntactic unit used is that in words there are nouns, numerals, and pronominals. The phrase contains noun phrases, adjective phrases, verb phrases and numeral phrases. Then in the clause there is only a noun clause.


Keywords

Language Construction, Language Variation, Type of Place of Business, Number of Language-Forming Word Elements.