COLLABORATIVE GOVERNANCE DIGITAL MODEL IN THE BUSINESS ECOSYSTEM OF MSMEs A STUDY IN LEBAK REGENCY
The government has implemented a policy to support the growth of Micro, Small, and Medium Enterprises (MSMEs) through collaboration with minimarkets. This creates an opportunity for suppliers to sell their products through minimarkets network and generates competition for market access. To maximize the benefits for the local economy, the government should ensure that the presence of minimarkets is beneficial. Therefore, this study aimed to examine the collaborative governance model in the business ecosystem of food processing MSMEs and minimarkets, using Alfamart and Indomaret in Lebak Regency as a case study. A qualitative and descriptive approach was used, and data were collected through interviews, literature reviews, observations, and documentation. The findings showed a collaborative governance model in building the business ecosystem of food processing MSMEs and minimarkets, based on 8 dimensions. Collaborative governance has been running but is still constrained, so that in its implementation to realize business continuity it needs to be supported by business ecosystem dimensions so that we can find a new model of collaborative governance in the MSME business ecosystem. As for practically, the leading sector in this collaboration is the Regent as the head of the Region and the DPRD of Lebak Regency as the legislature.
Collaborative Governance Model, Business Ecosystem, MSMEs, and Minimarkets.