ROLE OF BEHAVIOURAL FINANCE ON INVESTMENT DECISION: A BIBLIOMETRIC STUDY
Need of the study: Many studies have been conducted in the field of behavioral finance, but few have used scientific and technical mapping to understand recent trends. This study aims to fill that gap by using bibliometric mapping to identify and analyze the current patterns in the field of behavioral finance. Methodology: Bibliometric study method has been adopted with the sample of 1751 articles which were extract from the Scopus data base for the period 2001-2023. Bibliometrix (Ariaa and Cuccurullo, 2017) and Vos viewer web-based software were utilized to develop the contents. Study has undergone with citation analysis, most relevant source and high contributed articles, cross country collaboration, three field analysis, Co-words analysis and cluster mapping analysis were conducted. Findings: Result shows that Numerous research in this topic is undertaken in developed countries such as the United States, Spain, and China, emphasizing the need for research on the impact of behavioural psychology on Indian investors. In initial stages most of studies focus on how behavioral finance affects investor sentiment, impacting market volatility, stock returns, asset pricing, overreaction to trends and decision making by considering single investment avenue i. e., equity. However, limited research explores the influence of psychological biases on sentiment and its subsequent effect on investment decision-making, by considering alternate financial investment options and various behavioral biases.
Behavioural Finance, Investment Decision, Investor Sentiment and Bibliometric Analysis.