DIGITAL TRANSFORMATION IN DEVELOPING COUNTRIES: EMPLOYEE PERSPECTIVE OF THE PUBLIC SECTOR
In recent years, digital transformation has emerged as a phenomenon that contributes to the transition from the industrial age to the age of smart and connected things. Which had a significant impact on organizations and society. This research aims to identify the factors affecting digital transformation in Jordanian government institutions from the point of view of workers in the Greater Amman Municipality. The research model consists of the Technology Use - Regulation - Environment (TOE) framework, Diffusion Innovation Theory (DOI). Two factors were also added to the research model (self-efficacy and perceived risk of Covid -19). The search was conducted in the Greater Amman Municipality, where (413) questionnaires were returned, 365 of which were accepted for analysis. The Statistical Package for Social Sciences (SPSS) was used to identify and explain the main determinants that affect digital transformation. The results showed that the factors “comparative advantages, IT infrastructure, organizational culture, senior management support, staff development and training” had a significant positive impact on DT. The results also indicated that the factors “compatibility, self-efficacy, and perceived risk of Covid-19” did not have a significant impact on digital transformation. Accordingly, the researcher presented a number of recommendations to decision makers that would positively affect and increase digital transformation in the Greater Amman Municipality.
Digital transformation, Greater Amman Municipality, TOE framework, COVID-19.