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MARKETING AND TRADE ANALYSIS OF SHRIMP IN GLOBAL SCENARIO: SYSTEMATIC REVIEW

S. JUDIT STARLIN 1, and Dr. G. JOTHI 2.

Vol 18, No 12 ( 2023 )   |  DOI: 10.5281/zenodo.10457707   |   Author Affiliation: Research Scholar, Department of Business Administration, Annamalai University, Annamalai Nagar-608002, Tamil Nadu, India 1; Assistant Professor, Department of Business Administration, Annamalai University, Annamalai Nagar-608002, Tamil Nadu, India 2.   |   Licensing: CC 4.0   |   Pg no: 1423-1431   |   Published on: 23-12-2023

Abstract

The global shrimp market size was estimated at USD 68.40 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. Shrimp is considered a low-fat, high-protein alternative to other meats, which makes it a popular choice. The global demand for seafood, including shrimp, is rising due to changing dietary preferences and increasing health consciousness among consumers. In addition, consumer awareness about the health benefits of consuming seafood, particularly shrimp, has increased. Shrimp is a source of essential nutrients like omega-3 fatty acids and is perceived as a healthier protein option, thus contributing to the market growth. Shrimp alludes to an invertebrate marine creature with a stretched body which is frequently utilized as a food item. It is viewed as nutritious since it contains proteins, selenium, cancer prevention agents, phosphorus, magnesium, copper, iron, and nutrient B12. A portion of the medical advantages related to shrimp utilization incorporates weight reduction, battling maturing, improving bone wellbeing, diminishing feminine agony, and forestalling cardiovascular infections. In the Global scenario, fisheries speak to a huge financial movement and offer immense development openings. This is because of the nation's different assets and possibilities. Simple accessibility of shrimp and their high dietary substance speak to the significant development of inciting factors. They structure a significant piece of different cooking styles being one of the most exchanged fish species. With the ascent sought after for illness-free and sound shrimps, Asian countries have gotten one of the biggest shrimp exporters to the US and the European Union. One of the key patterns saw in the global market is the extension of the food business attributable to the rising interest for prepared to-eat food items. This survey and review report is an absolute necessity read for business people, financial specialists, scientists, advisors, business tacticians, and each one of the individuals who have any sort of stake or are intending to invasion into the shrimp business in any way.


Keywords

Marketing and Trade of Shrimp, Analysis of Shrimp Marketing, Survey of Global Shrimp Marketing, Systematical Analysis of Shrimp Business, The Shrimp Industry.