STUDY ON FACTORS AFFECTING ADOPTION OF DIGITAL FINANCIAL SERVICES IN RURAL AREAS IN INDIA
The adoption of digital financial services (DFS) in rural areas is a multifaceted and evolving phenomenon influenced by a myriad of factors. This abstract provides an overview of the key determinants that shape the adoption of DFS in rural regions. In rural areas worldwide, access to formal financial services has traditionally been limited, often leading to financial exclusion and economic disparities. The advent of digital financial services, facilitated by mobile technology and the internet, has presented an opportunity to bridge this gap and enhance financial inclusion. However, the uptake of these services in rural settings is not uniform and is subject to a complex interplay of factors. Bridging the digital divide in rural areas requires concerted efforts from governments, financial institutions, and technology providers to create an enabling environment for the widespread adoption of digital financial services, thereby fostering financial inclusion and socioeconomic development.