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Original Research

DESIGN THINKING IN CORPORATE HOUSES-EXPLORING THE IMPACT ON INNOVATION AND CUSTOMER SATISFACTION

Dr. SOMA NATH 1, and Dr. SAMRAT ROY 2.

Vol 18, No 12 ( 2023 )   |  Author Affiliation: Assistant Professor, Management, St. Xavier's College (Autonomous) Kolkata, India 1; Assistant Professor in Economics, St. Xavier's College (Autonomous) Kolkata, India 2.   |   Licensing: CC 4.0   |   Pg no: 932-943   |   Published on: 13-12-2023

Abstract

In a world where innovation is the key to success, corporate houses seek new approaches to enhance customer satisfaction and drive growth. Could design thinking be the answer they are looking for? This research delves into the fascinating world of design thinking and how it can transform how companies approach problem-solving. By putting the customer at the centre of the process and focusing on experimentation and collaboration, design thinking can help organizations create products and services that genuinely meet the needs of their customers. But how exactly does design thinking work in practice? And what impact does it have on innovation and customer satisfaction? This study aims to answer these questions, exploring how design thinking can drive business success and help companies stay ahead of the curve.


Keywords

Innovation, Corporate Houses, Design Thinking, Customer Satisfaction, Problem-Solving, Experimentation, Collaboration, Business Success.