Overview

Original Research

EXPLORING RURAL ENTREPRENEURSHIP: MOTIVATIONS AND PROFILES IN KERALA

DEEPTHI NAIR H V 1, and Dr. V. MAHESWARI 2.

Vol 18, No 11 ( 2023 )   |  DOI: 10.5281/zenodo.10300025   |   Author Affiliation: Research Scholar, PhD Commerce (Part – Time External), Department of Commerce Annamalai University, Chidambaram, Tamilnadu, India 1; Assistant Professor, Department of Commerce, PS.PT.MGR. Government Arts College, Puthur, Deputed from Annamalai University, Chidambaram, Tamilnadu, India 2.   |   Licensing: CC 4.0   |   Pg no: 1575-1590   |   Published on: 30-11-2023

Abstract

This study sought to uncover the motivations driving rural entrepreneurship, specifically within the context of Kerala rural entrepreneurial profiles. By analyzing and interpreting data gathered from 270 rural entrepreneurs, this research provided invaluable insights into the relationship between entrepreneurial motivations and profiles within rural environments. In order to better understand the relationship between entrepreneurial profiles and factors including social anchoring, intellectual drive, autonomy, and an enabling environment, the researcher formulated and evaluated hypotheses. Her results revealed nine cases that supported the null hypothesis while twelve favoring alternative hypotheses; suggesting an association between specified motivators and entrepreneurial profiles.

Keywords

Rural Entrepreneurs, Entrepreneurial Profile and Rural Entrepreneurial Motivation.