EXPLORING RURAL ENTREPRENEURSHIP: MOTIVATIONS AND PROFILES IN KERALA
This study sought to uncover the motivations driving rural entrepreneurship, specifically within the context of Kerala rural entrepreneurial profiles. By analyzing and interpreting data gathered from 270 rural entrepreneurs, this research provided invaluable insights into the relationship between entrepreneurial motivations and profiles within rural environments. In order to better understand the relationship between entrepreneurial profiles and factors including social anchoring, intellectual drive, autonomy, and an enabling environment, the researcher formulated and evaluated hypotheses. Her results revealed nine cases that supported the null hypothesis while twelve favoring alternative hypotheses; suggesting an association between specified motivators and entrepreneurial profiles.
Rural Entrepreneurs, Entrepreneurial Profile and Rural Entrepreneurial Motivation.