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Original Research

APPLYING USING ARTIFICIAL INTELLIGENCE IN HR PERFORMANCE: UAE PERSPECTIVE

AMAL ALMESAFRI

Vol 18, No 12 ( 2023 )   |  DOI: 10.5281/zenodo.10421329   |   Author Affiliation: Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Tanjung Malim, Malaysia.   |   Licensing: CC 4.0   |   Pg no: 1139-1151   |   Published on: 19-12-2023

Abstract

As organizations in the United Arab Emirates (UAE) strive to enhance their efficiency and competitiveness, the adoption of artificial intelligence (AI) in Human Resources (HR) management has gained significant attention. This paper explores the application of AI in HR performance within the unique context of the UAE, aiming to understand the challenges, opportunities, and implications for organizational success. The study reviews existing literature on AI in HR and synthesizes insights specific to the UAE's business landscape. The research methodology involves a combination of qualitative and quantitative approaches, including interviews with HR professionals, surveys, and case studies of organizations that have implemented AI in HR practices. Key findings highlight the transformative potential of AI in HR performance management, including talent acquisition, employee engagement, and workforce optimization. The analysis also considers the cultural and regulatory factors that shape AI adoption in the UAE, shedding light on the ethical considerations and potential challenges associated with the deployment of AI in HR. Ultimately, this study aims to inform HR leaders, policymakers, and business executives in the UAE about the opportunities and challenges associated with integrating AI into HR practices, fostering a strategic and informed approach to technology adoption for enhanced organizational performance and employee well-being.


Keywords

Artificial Intelligence (AI), HR, UAE, Performance, AI Adoption.