THE ROLE OF ATTITUDE AND MOTIVATION OF PIETY AS MEDIATION OF TOURIST INTEREST IN CHOOSING THE OF ISLAMIC MEDICAL TOURISM IN ABROAD: STUDY ON MUSLIM TOURISTS IN INDONESIA
Indonesia is a country with the largest Muslim population in the world with 231.06 million people according to MABDA, 2022, thus making Indonesia a potential country to gain a wider market. The aims of the study for elucidating the role of attitude and motivation of piety as a variable that bridges the relationship between conformity of policies with Islamic norms and safety in travel to the interest of Muslim tourists in determining medical tourism destinations, and examine the direct impact of conformity of policies with Islamic norms and safety in traveling on interest Muslim tourists in determining medical tourism destinations. The study was conducted using a primary survey (n: 145) of Muslim tourists in Indonesia. The study found that attitude is able to bridge the relationship between policy conformity with Islamic norms on the interest of Muslim tourists in determining medical tourism countries. However, the motivation for piety has not been able to bridge the relationship between safety in travel and the interest of Muslim tourists to visit Muslim medical tourism countries. This study shows the importance of Islamic norms based on the Qur'an and hadith and providing guarantees in travel because there is a tendency for Indonesian Muslim tourists to pay attention to this before choosing a medical tourism destination. This research reveals that Muslim tourists have a tendency before they act, they first think about the overall benefits based on their religion, this provides input to Muslim medical service providers, to really pay attention to the characteristics of Muslim tourists.
Interest in Visiting Muslim Tourists, Attitudes of Muslim Tourists, Motivation for Piety, Conformity of Policies to Islamic Norms, Safety in Travel.