Overview

Original Research

PEOPLE BEHAVIOUR ON SAVINGS AND INVESTMENT AFTER COVID – 19

Dr. N. RAMANJANEYULU 1, Dr. M. RAJESH 2, GOWRIPEDDI HARI KUMAR 3, and A.SARVESWARA REDDY 4.

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7472854   |   Author Affiliation: Professor and Head, Department of MBA, Malla Reddy Engineering College (Autonomous), Hyderabad 1; Associate Professor, Department of MBA, Malla Reddy Engineering College (Autonomous), Hyderabad 2; Research Scholar, School of Management and Commerce, Career Point University, Kota, Rajasthan 3; Assistant Professor, Department of MBA, Malla Reddy Engineering College (Autonomous), Hyderabad 4.   |   Licensing: CC 4.0   |   Pg no: 1306-1316   |   To cite: Dr. N. RAMANJANEYULU, et al., (2022). PEOPLE BEHAVIOUR ON SAVINGS AND INVESTMENT AFTER COVID – 19. 17(12), 1306–1316. https://doi.org/10.5281/zenodo.7472854   |   Published on: 22-12-2022

Abstract

After COVID – 19there have been many changes in the society. It affects all the communities in the society. Now a days Investing has become more complicated. As savings and investment companies proliferate and offer multiple offerings, investment rules and regulations become more stringent. The motive of every investor is to earn income on their investment. There are many factors that influence the people behaviour on savings and investment. While doing investment the investor should think about safety, security and optimum return on investment. The foremost objective of the study is to analyze the people behaviour on savings and investments after pandemic situation. For this study we collected data thorough structured questionnaire from 120 respondents in Anantapur region. The conclusions were drawn by applying various statistical tools.

Keywords

Savings and Investment, Safety, Security, Liquidity, Investment regulations and Avenues.