A STUDY OF THE IMPACT OF SUPPLY CHAIN MANAGEMENT ON THE COMPETITIVE ADVANTAGE AND CUSTOMER SATISFACTION OF ARAB POTASH FIRM IN JORDAN VIA SOCIAL MEDIA WEBSITES
This study uses social media to investigate how a Jordanian Arab potash company's supply chain affects its competitive advantage and customer happiness. Managers from a wide range of administrative specializations make up the study's population. As the firm's primary resource, customers are the focal point of any effort to improve the Arab potash firm in Jordan, therefore understanding the effects of supply chain management is crucial. Research is still needed at Arab potash companies so that they can better serve their customers. Considering this, the basic goal of this research is to develop a theoretical framework for analyzing the key aspects that may affect the primary impact of supply chain management on boosting competitive advantages and customer satisfaction in an Arab potash enterprise in Jordan. The report concludes with a detailed illustration of the proposed research model.
Supply Chain Management, Competitive Advantages, Customer Satisfaction.