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Original Research

THE ROLES OF WOMEN ENTREPRENEUR IN INDONESIAN MSMES

TETI HARYATI 1, RIZAL SYARIEF 2, YUDHA HERYAWAN ASNAWI 3, and SITI AMANAH 4.

Vol 17, No 11 ( 2022 )   |  DOI: 10.5281/zenodo.7390050   |   Author Affiliation: School of Business, IPB University, Bogor, Indonesia 1,2,3,4.   |   Licensing: CC 4.0   |   Pg no: 2056-2064   |   To cite: TETI HARYATI, et al., (2022). THE ROLES OF WOMEN ENTREPRENEUR IN INDONESIAN MSMES. 17(11), 2056–2064. https://doi.org/10.5281/zenodo.7390050   |   Published on: 30-11-2022

Abstract

Indonesia is a potential market with a population of 270,203,917 people with a proportion based on gender, namely 136,661,899 men and 133,542,018 women, where women dominate compared to men in terms of proportions. The large proportion of women provides opportunities for this group to become economic driving actors as entrepreneurs or business actors. This research explain the roles of women entrepreneur in Indonesian MSME Unit analysis of this research are two groups of entrepreneurial women divided into entrepreneurs in the culinary and fashion business fields. Other criteria related to business units are micro and small business units. One of the characteristics of entrepreneurial success is maintaining profitable business operations for more than five years. Mapping using Diamond analysis, the five main elements are integrated into something visualized as a diamond. These elements include arena, vehicle, differentiator, staging and economic logic. Result show that the understanding of women as business actors in managing a business differs from that of men. Women are expected to be able to take advantage of digital technology in order to become Go-digital entrepreneurs.


Keywords

Women, Entrepreneur, Indonesia, MSME