CONSUMER AWARENESS IN CAGAYAN VALLEY (REGION 2), PHILIPPINES
The study looked into the consumer awareness in Region 2 on their rights and responsibilities and their knowledge of the related provisions in the Consumer Act of the Philippines and other related Trade and Industry Laws. The study used the descriptive-survey method of research. To provide a clear presentation of the data gathered, descriptive statistics were used in describing and understanding the features of specific data through short summaries about the data sample and measures using the frequency, percentages, ranks, average and chi-square. A questionnaire was utilized to generate the responses from the different sectors of the five provinces of the region, namely, Cagayan, Isabela, Batanes, Quirino and Nueva Vizcaya. The study revealed that there is a significant relationship between the sex and respondents’ awareness of advocacy programs in media sources such as local radio. Further, the study showed that there is a significant relationship between the awareness of the consumer on advocacy programs in media sources of information such as national radio, newspapers, and social media when grouped according to the sector. Moreover, it is recommended that there must be a refinement of the DTI information material and improvement of the information dissemination to allow consumers to realize the adverse impact of unfair and unconscionable sales acts and practices to their lives.
Consumer, Consumer Awareness, Consumer Rights, Consumer responsibilities