Overview

Original Research

CUSTOMER EXPECTATION, PERCEPTION TOWARDS BANKING SERVICES

Dr. V. PALANISAMY 1, and R. RAJESWARI 2.

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7418247   |   Author Affiliation: Assistant Professor, Department of Commerce, Dr. M.G.R. Government Arts and Science College for Women, Villupuram. (Deputed from Annamalai University) 1; Research Scholar, Department of Commerce Annamalai University, Annamalai Nagar 2.   |   Licensing: CC 4.0   |   Pg no: 147-151   |   To cite: Dr. V. PALANISAMY, and R. RAJESWARI. (2022). CUSTOMER EXPECTATION, PERCEPTION TOWARDS BANKING SERVICES. 17(12), 147–151. https://doi.org/10.5281/zenodo.7418247   |   Published on: 09-12-2022

Abstract

Banking services is the most important contributors to the development of the economics of a country. It plays pivotal role for all business activities. The growth of economy has influenced by the performance of the banking system. The banking system mainly involves customer opportunities in a growing economy. The important economic policies are focused by the banking sector is financial inclusions, easy access of finance and services. The banking customers have free to select their banks in search for best service and products. Hence, it is important to keep the customers satisfied and meet the expectation before time bankers are keeping changing their strategies for success their services in new age economy. Based on above view this study aims to analyse the consumer expectation and satisfaction towards banking services offered by Public Sector Banks in Villupuram District.

Keywords

Customer expectation, perception, service gap