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Original Research

A MODEL FOR MEASURING THE IMPACT OF BUSINESS INTELLIGENCE SYSTEM ON THE AGILITY OF THE SUPPLY CHAIN

HANANDEH AHMAD 1, HANANDEH RAED 2, ALHWIADI MARAM 3, HANANDEH RAMI 4, and HAJIJ MUSTAFA 5.

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7418266   |   Author Affiliation: Applied Science Private University, Jordan 1; Talal Abu-Ghazaleh Global, Jordan 2; Research Assistant, Jordan 3; Amman Arab University, Jordan 4; Santa Clara University, USA 5.   |   Licensing: CC 4.0   |   Pg no: 152-158   |   To cite: HANANDEH AHMAD, et al., (2022). A MODEL FOR MEASURING THE IMPACT OF BUSINESS INTELLIGENCE SYSTEM ON THE AGILITY OF THE SUPPLY CHAIN. 17(12), 152–158. https://doi.org/10.5281/zenodo.7418266   |   Published on: 09-12-2022

Abstract

This study examines the influence of Jordanian Arab Potash Company's business intelligence system on the supply chain's agility. The population of this study consists of managers with diverse administrative specializations. As the firm's principal resource, consumers are the focus of every endeavor to develop the Arab potash company in Jordan; consequently, knowing the consequences of a business intelligence system is crucial and extremely vital. Arab potash companies still require research in order to better serve their clients. In light of this, the primary objective of this study is to build a theoretical framework for examining the important factors that may influence the primary impact of a business intelligence system on enhancing the supply chain agility of an Arab potash organization in Jordan. The conclusion of the report provides a comprehensive illustration of the proposed research model.


Keywords

Business intelligence system, supply chain management, Agility, Customer satisfaction,