Overview

Original Research

FACTORS INFLUENCING THE REACH OF TELEVISION COMMERCIALS: VALIDATION THROUGH KMO AND BARTLETT'S TEST

Dr. C.K. KOTRAVEL BHARATHI

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7418147   |   Author Affiliation: Dean [S&H], SRM Institute of Science and Technology, [Deemed to be University – Tiruchirappalli Campus].   |   Licensing: CC 4.0   |   Pg no: 101-107   |   To cite: Dr. C.K. KOTRAVEL BHARATHI. (2022). FACTORS INFLUENCING THE REACH OF TELEVISION COMMERCIALS: VALIDATION THROUGH KMO AND BARTLETT'S TEST. 17(12), 101–107. https://doi.org/10.5281/zenodo.7418147   |   Published on: 09-12-2022

Abstract

In this swiftly changing world, effective marketing of products and services consistently occupies a significant space in determining the success, existence and future of a business venture, company or an industry. One of the very significant aspects that contribute to the success of the marketing process is advertising and how the organizations depicts themselves through advertisements decides how strongly and profitably they will make their impact on the market. Among the different avenues of advertisement, television commercials have always an influence on the consumers belonging to any market segment. This research paper is an attempt to study the critical factors that influence the reach of the television commercials.

Keywords

Television Commercials, Critical factors, Creativity, Animations