THE IMPACT OF SOFT SKILLS IN ENHANCING COMPETITIVE PRECEDENCE WITHIN THE STANDARD COMMITMENT PATH. A FIELD STUDY FOR WORKERS IN THE NORTHERN FERTILIZER COMPANY
The study dealt with (the impact of soft skills employment on enhancing competitive precedence within the standard commitment path) to clarify the concept of soft skills and its sub-dimensions (communication, leadership, time management, decision-making), to measure the relationship between soft skills and competitive precedence through these standards (quality, differentiation, costs), and to know the extent of the standard commitment impact on the relationship between soft skills and competitive precedence within the investigated work environment of the Northern Fertilizers Company in Iraq. The study aimed to achieve a set of objectives such as studying the reality of soft skills employment, identifying the policy used in building and strengthening competitive precedence, and realizing the methods and paths of high commitment achievement of human resources in the Northern Fertilizer Company. The researcher has used the descriptive approach to analyze the study by collecting data and then classifying and analyzing it to reach conclusions that help understand the field study environment. A questionnaire has also been designed including employees at the upper and middle levels of the company that form 70 samples, whose answers have been approved.
The study reached a set of results, the most important of which were:
1. There is a strong correlation between soft skills and competitive precedence in the company.
2. There is a strong correlation between the standard commitment and the competitive precedence in the company.
3. There is a strong correlation between the standard commitment and soft skills in the company.
4. There is a good impact of the standard commitment on the relationship between soft skills and competitive precedence in the company.
By analyzing the relationships, the researcher reached a set of recommendations, the most important of which are:
1. Increasing interest in the company employees' soft skills and involving them in plans and strategies of developing technical and administrative performance.
2. Coordination between administrative formation units by improving communication methods, teamwork, time management and development to ensure smooth performance.
3. Product improvement commitment such as packaging, instructions printing, weights and timing control by equipping and selling facilities for pieces. They are global standards of customer satisfaction and competitive precedence achievement in the market.
4. Maintaining work values and providing the appropriate climate and the technical and administrative performance requirements ensure the employees' satisfaction and achieve a positive transformation towards their standard commitment in the company.
soft skills, competitive advantage, standard (normative) commitment.