LINKS AMONG ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE AND INTENTION TO REVISIT: A STUDY IN TRA VINH OF VIETNAM
Visitors’ intention to revisit tourism attractions is extremely significant to the local tourism industry. The aim of the current research is to scrutinize the causal relations among electronic word of mouth, destination image and visitors’ intention to revisit the tourism attraction where they already visited. The research was undertaken with 500 visitors visiting the Tra Vinh city of Vietnam. The empirical outcomes discover that, electronic word of mouth and destination image can improve visitors’ intention to revisit the tourism attraction. Additionally, electronic word of mouth can enhance visitors’ perception on destination image. The current research is expected to be helpful to administrators by providing am improved understanding of the casual relation among electronic word of mouth, destination image and visitors’ intention to revisit the tourism attraction. Accordingly, they could establish better policies on improing visitors’ intention to revisit local tourism attractions.
Electronic word of mouth; Destination image; Intention to revisit