PRIORITIZING THE GOALS OF STRATEGIC MANAGEMENT OF RESEARCH AND DEVELOPMENT BY THE ANALYTICAL HIERARCHY PROCESS (AHP); CASE STUDY: TABARESTAN PLASTIC COMPLEX COMPANY
Today, with the growth of science and innovation in the industries, products are being offered in market that have features of complexity and innovation. On the other hand, increase in diversity of customers’ needs and increase of competitors have made the markets undergo major changes. Therefore, in order for effective presence in the market, companies need to develop and present new products in a short period of time that have technological diversity. The solution to meet this need depends on the capabilities of the research and development unit in the development and presentation of new products. This article is born from the belief that if the objectives of the research and development unit are well prioritized, they can play an important role in the promotion of organizations. In this article, the objectives of the research and development unit of Tabarestan Plastic Complex Company have been examined in three levels of market, products and production, and the sub-criteria of these three levels have been determined according to the opinion of the managers, in each department. After that, using the hierarchical analysis method (AHP), prioritization of sub-criteria is specified.
Innovation in Industries, Research and Development, Analytical Hierarchy Process.