THE DETERMINANT FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURIAL BEHAVIOR IN IGBO NIGERIA AND MEDIATION ROLE OF INTENTION
This research focuses on the determinant factors affect the performance of women entrepreneurial behaviour in Igbo Nigerian and the mediation effect of intention. This study will determine in what extent does self-efficacy, technology, social-cultural affect the women entrepreneurial intention and their behaviour performances in Igbo region Nigeria. The theory of planned behavior and other theories are used. The conceptual framework is built to explained the variables, and also all concepts are briefly explained before emphasizing the relevant concepts of the study. In this study, we used a pilot study of demographic respondent on 70 women entrepreneurs in Imo state and partial least squares structure equation modelling (PLS-SEM) to test hypotheses on the sample of 362 women entrepreneurs in Abia and Imo states in Igbo Nigeria. The results of this study show that attitudes, education, financial capital, perceived family business, social cultural and self-efficacy positively and significantly influence women's outcomes in entrepreneurial behavior and women's entrepreneurial intention, which significantly partially mediates the relationship between all the variables.