Overview

Original Research

AN EMPIRICAL ANALYSIS ON FACTORS INFLUENCING INDIVIDUALS IN PRIVATE SECTOR TO SEEK PERSONAL FINANCIAL ADVICE

A CHIDAMBARAM 1, Dr. J. JAYAVEL 2, and Dr. P. TRIVENI 3.

Vol 18, No 11 ( 2023 )   |  DOI: 10.5281/zenodo.10276502   |   Author Affiliation: Research Scholar, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India 1; Research Supervisor and Assistant Professor, Department of Business Administration, Dharmapuram Gnanambigai Government Arts College, Mayiladuthurai, Tamil Nadu, India 2; Research Supervisor and Professor, M S Ramaiah Institute of Management, Bengaluru, Karnataka, India 3.   |   Licensing: CC 4.0   |   Pg no: 1274-1279   |   Published on: 27-11-2023

Abstract

An attempt has been made through this paper to understand financial intermediaries preferred by individuals in private sector to seek personal financial advice, to understand underlying factors considered by individuals while selecting intermediaries to seek personal financial advice and to examine whether preferences and factors vary with selected demographic variables. The results of the study suggests that there is significant difference in seeking personal financial advice from intermediaries, factors considered while selecting intermediaries for personal financial advice due to gender.

Keywords

Personal Financial Advice, Financial Advisors, Certified Financial Planner, Advisor, Investment Preferences, Individual investors.