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Original Research

A MODEL OF ORGANIZATIONAL EFFECTIVENESS OF THE TOP PROFITABLE BUSINESSES IN THAILAND

NISARAMIL POKINPEERAWAS 1, BUNDIT PUNGNIRUND 2, NATTAPONG TECHARATTANASED 3, PANWIPA SUPATANAPAT 4, and PAWEENA SRIBUNRUENG 5.

Vol 18, No 11 ( 2023 )   |  DOI: 10.5281/zenodo.10158260   |   Author Affiliation: Suan Sunadha Rajabhat University, Thailand 1,2,3,4,5.   |   Licensing: CC 4.0   |   Pg no: 554-564   |   Published on: 18-11-2023

Abstract

Economy is the key factor of creating national strength and global competitiveness whereas business organizations help develop national economy through employment and income generation to labor market. However, due to high competition, technological change that rapidly plays role in all sectors, trade liberalization and convenience of transportation, large business organizations increasingly import goods to compete with local ones. Consequently, the entrepreneurs must adapt in marketing, production and business management terms to retain professional skilled employees. This study aims to 1) examine the level of the following variables; spiritual leadership, organizational commitment, teamwork, job satisfaction and organizational effectiveness of the top profitable businesses in Thailand, 2) explore the influence of the variables; spiritual leadership, organizational commitment, teamwork and job satisfaction towards organizational effectiveness of the top profitable businesses in Thailand, and 3) develop a model of organizational effectiveness of the top profitable businesses in Thailand. The mixed research method was applied between the quantitative and qualitative ones. In view of the quantitative term, the sample group consisted of 320 informants who were employees working in the top profitable businesses in Thailand with the sample size calculated by 20-time criteria of the observed variables and proportional random sampling. Data collection was conducted through questionnaires that were later analyzed by the structural equation modelling. For the qualitative term, an in-depth interview was conducted with the major informants; employees working in the top profitable businesses in Thailand. The findings revealed that spiritual leadership, organizational commitment, teamwork, job satisfaction and organizational effectiveness of the top profitable businesses in Thailand were all at a high level, 2) spiritual leadership, organizational commitment, teamwork and job satisfaction influenced the organizational effectiveness of the top profitable businesses in Thailand at statistical significance level of .05, and 3) the organizational effectiveness model of the top profitable businesses in Thailand as developed by the researcher was called “LCST Model” (L = Spiritual Leadership, C = Organizational Commitment, S = Job Satisfaction, T = Teamwork). The qualitative findings also indicated that creating the organizational effectiveness of the top profitable businesses in Thailand, the management of such businesses needed to be flexible to cope with the change of the international economic environment and rapidly undertake continual and constant corporate communications including increasing cooperative efficiency of international business networks to promote successful creation of organizational effectiveness of the top profitable businesses in Thailand. The findings of this research can be also applied as a guideline for determination of policy for creating sustainable organizational effectiveness of the top profitable businesses in Thailand.


Keywords

Model/Organizational Effectiveness/Top Profitable Businesses/Thailand.