Overview

Original Research

INVESTOR'S BEHAVIOUR BIASES ON INVESTMENT DECISIONS IN TAMILNADU

P. BHAVANI 1, and Dr. D. SENTHIL 2.

Vol 17, No 11 ( 2022 )   |  DOI: 10.5281/zenodo.7337384   |   Author Affiliation: PhD Researcher Scholar, Department of Business Administration, Annamalai University 1; Assistant professor, Department of Business Administration, Annamalai University 2.   |   Licensing: CC 4.0   |   Pg no: 982-992   |   To cite: P. BHAVANI, and Dr. D. SENTHIL. (2022). INVESTOR'S BEHAVIOUR BIASES ON INVESTMENT DECISIONS IN TAMILNADU. 17(11), 982–992. https://doi.org/10.5281/zenodo.7337384   |   Published on: 19-11-2022

Abstract

This study was corroborated an Investor's behaviour biases on investment decisions in Tamilnadu. The study is used to descriptive research design. From this, 100 investors are used for this study. The objective of the major study is to investor’s behaviour bias on investment decision. It is found that Herding effect, Disposition effect, Regret aversion, Recency, Self-attribution bias, Hindsight bias, Conservatism bias, Loss aversion, Overconfidence and Anchoring are positively influence on investment decision. Home bias and Framing are negatively influence on investment decision.

Keywords

Overconfidence, Recency, Herding, Anchoring, investment decisions