INVESTOR'S BEHAVIOUR BIASES ON INVESTMENT DECISIONS IN TAMILNADU
This study was corroborated an Investor's behaviour biases on investment decisions in Tamilnadu. The study is used to descriptive research design. From this, 100 investors are used for this study. The objective of the major study is to investor’s behaviour bias on investment decision. It is found that Herding eﬀect, Disposition eﬀect, Regret aversion, Recency, Self-attribution bias, Hindsight bias, Conservatism bias, Loss aversion, Overconﬁdence and Anchoring are positively influence on investment decision. Home bias and Framing are negatively influence on investment decision.
Overconﬁdence, Recency, Herding, Anchoring, investment decisions