THE INFLUENCE FACTORS AGAINST MILLENNIALS' DECISION TO DONATE ONLINE TO ISLAMIC DIGITAL CROWDFUNDING PLATFORM
The development of the internet especially in Indonesia, starting to innovations in the payment system, namely the existence of digital payment commonly known as financial technology (fintech). The fintech also used by many internet-based startup using the system crowd funding to raise funds for donations from the community. This donation of crowd funding model has succeeded in raising funds for cases of health, natural disasters, and education. The concept from crowd funding is a system that uses technology as a basis. The use of this technology is very accordance with the demands of today’s society who tend to want easy. Like now someone can easily donate to others who need help. The conveniences that offered by crowd funding has an attraction especially for young generation to donate in an easy and practical way. In addition, the campaign on crowd funding platform has transparency of information that can foster trust form users, where users can see who has joined and fund the campaign. This research discusses about the factors that can affect someone to donate online on digital crowd funding platform, including perceived of usefulness, perceived ease of use, trust and income. This can provide related information of how perceived of usefulness, perceived ease of use, trust and income influence on millennial decisions to donate online on digital crowd funding platform. The number of samples in this study was 105 respondents. The data collection method in this study used an online survey or questionnaire and the data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of this research are perceived of usefulness, perceived ease of use, trust and income have a positive and significant effect obtained based on the simultaneous test. It can be concluded that perceived of usefulness, perceived ease of use, trust and income have a simultaneous effect on millennial decisions to donate online on the Islamic digital crowd funding platform.
Perceived of Usefulness, Perceived Ease of Use, Trust, Income, Millennial Decision to Donate