THE IMPACT THAT ENTREPRENEURSHIP AND A FOCUS ON THE MARKET HAVE ON THE SOCIAL PERFORMANCE OF SOCIAL ENTERPRISES
Marketing is a key indicator of company success, and it is often regarded as a factor in the sustained growth of for-profit and non-profit enterprises alike. Additionally, entrepreneurial orientation is a concept that has been studied extensively in the setting of commercial firms but has not been put to the test in the setting of social enterprises. In addition, there is no tried-and-true, generally recognised conceptual model of social enterprises available from the academic literature. The variables in this model would include entrepreneurial mind-set, market focus, and productivity. In order to fill this information gap, this research will examine how social enterprises' social and financial outcomes are affected by their adoption of different strategic orientations. Structural equation modelling was used to examine the hypothesised connections. Study results, based on applying the model to a group of 301 Portuguese community firms, show that social entrepreneurship and market techniques both have a significant effect on social performance. The results show that a social enterprise's market orientation mediates the effect of its entrepreneurial approach on its performance.
Focused on social entrepreneurship, Innovation, Entrepreneurship, and Market Success.