ANALYSIS OF FACTORS INFLUENCING CONSUMER DECISIONS TO PURCHASE PACKAGED COOKING OIL
Market and consumer needs for packaged cooking oil are part of the basic needs of the Indonesian people. Palm cooking oil in Indonesia is generally marketed in two ways, namely in bulk and in packaging with certain brands/labels. Bulk cooking oil and branded cooking oil are both products of industrial processes but differ in terms of quality. This difference in terms of quality results from the different stages of the production process in its manufacture. The method used in this study is a qualitative method that describes through words and language in explaining the problem or phenomenon under study. To describe the problem, descriptive research is used, namely by describing a symptom, event and incident that occurred. Data was collected through interviews, and observations in conducting research, literature studies and documentation studies. The results of this study indicate that the analysis of Factors Influencing Consumer Decisions To Purchase Packaged Cooking Oil, namely the social environment, consumer knowledge, psych demographic factors, personal trust factors, socio-economic factors, value factors, product attribute factors, product quality factors, Like the brand, habitual buyers.
Consumer Decision, Packaged Cooking Oil.