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Original Research

A CRITICAL ANALYSIS IN UNDERSTANDING THE IMPACT OF PRIVACY AND SECURITY TOWARDS SOCIAL MEDIA AMONG YOUNG ADULTS

MANU VASUDEVAN UNNI 1, and JEEVANANDA. S 2.

Vol 17, No 11 ( 2022 )   |  DOI: 10.5281/zenodo.7316178   |   Author Affiliation: Research Scholar, School of Business and Management, Christ University, Bangalore, Karnataka, India 1; Professor, School of Business and Management, Christ University, Bangalore, Karnataka, India 2.   |   Licensing: CC 4.0   |   Pg no: 454-461   |   To cite: MANU VASUDEVAN UNNI, and JEEVANANDA. S. (2022). A CRITICAL ANALYSIS IN UNDERSTANDING THE IMPACT OF PRIVACY AND SECURITY TOWARDS SOCIAL MEDIA AMONG YOUNG ADULTS. 17(11), 454–461. https://doi.org/10.5281/zenodo.7316178   |   Published on: 12-11-2022

Abstract

The main idea of using social media is to connect individuals for different activities, to let them freely express their thoughts and ideas, and to connect more socially with their friends and families. Individuals, the public, organizations, and governments, primarily for security reasons. There have been many privacy breaches, data theft, and security breaches on various social media platforms. Identity misuse increases threats from third-party applications, malicious networks, and spyware and reduces social media performance. At the same time, a gradual decrease in attacks and other legal challenges affect social media growth. Users' privacy can be involved in many ways, and personal data can be deleted without prior permission. Although social networks advise users to limit information sharing, a malicious attack can affect all users. May result in the loss of valuable data and information. Communicated from a privacy control perspective, there is a responsibility on social media users to exercise greater control over their data and to prevent disclosure that non-members can see of their group or community.


Keywords

Social Media, Privacy and Security, Analysis of variance