Overview

Original Research

TECHNOLOGY MANAGEMENT MODEL FOR DETERMINING THE TOURISM CAPABILITY OF UDON THANI PROVINCE, THAILAND

NATNAPORN AEKNARAJINDAWAT 1, NATTACHAI AEKNARAJINDAWUT 2, and DAMKERNG ASWASUNTRANGKUL 3.

Vol 17, No 11 ( 2022 )   |  DOI: 10.5281/zenodo.7336534   |   Author Affiliation: Suan Sunandha Rajabhat University, Thailand 1,2,3.   |   Licensing: CC 4.0   |   Pg no: 929-939   |   To cite: NATNAPORN AEKNARAJINDAWAT, et al., (2022). TECHNOLOGY MANAGEMENT MODEL FOR DETERMINING THE TOURISM CAPABILITY OF UDON THANI PROVINCE, THAILAND. 17(11), 929–939. https://doi.org/10.5281/zenodo.7336534   |   Published on: 18-11-2022

Abstract

This paper explores the effect of technology management model on the capability of tourist’s development tourisms of Udon Thani Province, Thailand. The data was collected from 300 tourist of Udon Thani Province of Thailand through using the convenient sampling technique. The researcher used the deductive quantitative approach and cross sectional research design. The data analysis results have shown that technology management model has a significant and positive relation to improve the capability of tourist of Udon Thani Province, Thailand which shows that when the technology management improved then the tourist capability also increased. These significant results had shown that this study could be considered a pioneer study to improve the capability tourists. The research also helps to explore a research in future for other researchers in other way by making base to this research. The research also helpful for the tourism department to know about the importance of technology management to improve the capability of tourists. There were also discussed about the limitations and future directions of the research.

Keywords

technology management, capability, tourism, capability, Thailand.