THE POTENTIAL OF HEALTH TOURISM DEVELOPMENT FOR INCOME AND A SUSTAINABLE ADMINISTRATION AND MANAGEMENT FOR ENTREPRENEUR AND COMMUNITY AFTER CORONAVIIRUS 2019 OUTBREAK AT RANONG PROVINCE
Background- College of Allied Health Sciences, it’s one of the educational institutions that provide teaching and learning in Medical and Public Health Sciences. The one part of responsibility educated institution with a mission to develop local foundations to achieve sustainability in various areas related to the economy, livelihood and sustainability of the community. Ranong Province is one of the administrative areas of the Suan Sunandha Rajabhat University. So, the researcher prepared a research project proposal. “The Potential of Health Tourism Development for Income and a Sustainable Administration and Management for Entrepreneur and Community after Coronavirus 2019 Outbreak at Ranong Province” (Department of Mental Health, 2020) with measurable expectation and the duration of the research results. Ranong province had a health-creative tourism destination, entrepreneurs and communities have sustainable incomes that were not a burden to the country. The goal has been set by 2024 and will help people in this area to earn better sustainable income. Objective - This research aimed to 1) to create a new way of product packaging schemes to increase access to local products; 2) to generate post-COVID-19 income from local products using the 4T marketing strategy. Methods - The target group was 30 persons collected by simple random sampling with the action research. The research referred to a quantitative technique that analysed data using descriptive statistics, manipulate variable analysis and inferential statistics. Results - The results showed that satisfaction with the packaging style of Ranong Provincial Community at the highest level, in terms of packaging, they had the highest level of satisfaction of the first activity. And, the result of the second activity about the consumer's tangible and touchable, transparent Pricing, timely and truth of marketing communication showed that the community had in a moderate level of overall satisfaction with the 4T marketing strategy where the tangible and touchable of consumers have the highest level of satisfaction. Conclusion - Findings in this research method to organize activities to engage with local entrepreneurs and community in developing the potential of health tourism destinations. (Bailey, 1987). It is to reinforce tourism with stories that entrepreneurs and community were involved in the operation. Create health-related products for tourists and connecting relationships together. This creates a dimension in creating stories where the knowledge from the local wisdom of the community really takes place in conservation and extending self-sustainability. Besides, to create the unique packaging development, such as the packaging of curry powder products, Baegu leaves cereal cookies product sticker, of Baegu and Pandan tea packaging, Butterfly pea tea, Lemongrass, Pandan and Baegu leaves, and Pandan leaves tea. Then, generated income from the acquisition of new packaging, such as the packaging of curry powder products, and tea leaves. So, there is a wider variety of sales through word of mouth. For example, from health tourists who want products from the community? Distribution of local community products and increased access to quality products
Packaging Development, Management, Health Tourism, Ranong Province.