Overview

Original Research

STUDY ON THE INFLUENCE OF SUPPLY CHAIN AND CUSTOMER MANAGEMENT FACTORS ON XIAOMI'S GLOBALIZATION

DEJUN YU 1, and CHALERMPOL TAPSAI 2.

Vol 19, No 11 ( 2024 )   |  DOI: 10.5281/zenodo.14233335   |   Author Affiliation: College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 1,2.   |   Licensing: CC 4.0   |   Pg no: 482-497   |   Published on: 21-11-2024

Abstract

With the rapid development of globalization and the increasing competition in the global market, enterprises are faced with many challenges and opportunities when formulating and implementing globalization strategies. As a globally influential tech company, Xiaomi plays an important role in the supply chain and customer management elements of its globalization strategy. This study aims to empirically investigate the impact of supply chain and customer management factors on Xiaomi's globalization strategy.

Keywords

Globalization Strategies, Supply Chain, Customer Management.