THE DETERMIMINANT FACTORS POSITIVELY EFFECT PERFORMANCE OF WOMEN ENTREPRENEURIAL BEHAVIOR IN IGBO NIGERIA AND MEDIATION ROLE OF INTENTION
This study focuses on describing the field of entrepreneurship activity (EA) in terms of the performance of
women's entrepreneurial behaviour and intention to do business in Nigeria. The purpose of this study was to
examine the determinants factors that influence women's entrepreneurial behavior and the mediating role of
women's entrepreneurial intention. The theory of planned behavior and other theories are used. The conceptual
framework is built to explained the variables, and also all concepts are briefly explained before emphasizing the
relevant concepts of the study. In this study, we used a pilot study of demographic respondent on 70 women
entrepreneurs in Imo state and partial least squares structure equation modelling (PLS-SEM) to test hypotheses
on the sample of 362 women entrepreneurs in Abia and Imo states in Igbo Nigeria. The results of this study show
that attitudes, education, financial capital, perceived family business, social cultural and self-efficacy positively
and significantly influence women's outcomes in entrepreneurial behavior and women's entrepreneurial intention,
which significantly partially mediates the relationship between all the variables.
Business support, Nigerian higher education companies and government policy makers to unlock the potential of women's entrepreneurship.