Overview

Original Research

THE DETERMIMINANT FACTORS POSITIVELY EFFECT PERFORMANCE OF WOMEN ENTREPRENEURIAL BEHAVIOR IN IGBO NIGERIA AND MEDIATION ROLE OF INTENTION

LAWRENCIA KAECHERE OSIGWE 1, BUNENGI HENRY DAGOGO 2, Dr. SITI AIDA SAMIKON 3.

Vol 18, No 08 ( 2023 )   |  DOI: 10.5281/zenodo.10013145   |   Author Affiliation: PhD Candidate, Limkokwing University of Creative Technology, Malaysia, Post Graduate Center, Limkokwing University of Creative Technology, Malaysia. *Corresponding Author Email: Kaechere@gmail.com 1,2,3.   |   Licensing: CC 4.0   |   Pg no: 1881-1896   |   Published on: 31-08-2023

Abstract

This study focuses on describing the field of entrepreneurship activity (EA) in terms of the performance of

women's entrepreneurial behaviour and intention to do business in Nigeria. The purpose of this study was to

examine the determinants factors that influence women's entrepreneurial behavior and the mediating role of

women's entrepreneurial intention. The theory of planned behavior and other theories are used. The conceptual

framework is built to explained the variables, and also all concepts are briefly explained before emphasizing the

relevant concepts of the study. In this study, we used a pilot study of demographic respondent on 70 women

entrepreneurs in Imo state and partial least squares structure equation modelling (PLS-SEM) to test hypotheses

on the sample of 362 women entrepreneurs in Abia and Imo states in Igbo Nigeria. The results of this study show

that attitudes, education, financial capital, perceived family business, social cultural and self-efficacy positively

and significantly influence women's outcomes in entrepreneurial behavior and women's entrepreneurial intention,

which significantly partially mediates the relationship between all the variables.

Keywords

Business support, Nigerian higher education companies and government policy makers to unlock the potential of women's entrepreneurship.