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Original Research

CONCEPTUALIZING SMM AND SMES IN DEVELOPED AND DEVELOPING COUNTRIES

ANELIYA STOLYARENKO 1, and MANIYARASI GOWINDASAMY 2.

Vol 18, No 10 ( 2023 )   |  DOI: 10.5281/zenodo.10053837   |   Author Affiliation: University of Cyberjaya, Persiaran Bestari, Cyber 11, 63000 Cyberjaya, Selangor, Malaysia 1,2.   |   Licensing: CC 4.0   |   Pg no: 986-991   |   Published on: 17-10-2023

Abstract

The development of digital marketing in the field of small and medium-sized businesses in developing countries lags approximately five to eight years behind the level of development of the digital economy in similar areas of business in the developed world. Problems of implementation and dissemination of digital marketing in the field of small and medium-sized innovative businesses: lack of infrastructure for promoting developments, underestimation of innovative activities by entrepreneurs. Digital marketing as one of the manifestations of scientific and technological development has a significant beneficial effect on the development of small and medium-sized businesses. The use of innovative technologies in the sector of the economy under consideration increases the efficiency, productivity, and growth potential of a business, as well as its level of competitiveness in the market. Digital marketing and SMM in particular have a significant impact on the development of small and medium-sized businesses in both developed and developing countries of the world.


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