Overview

Original Research

THE INFLUENCE OF BUSINESS STRATEGY IN INCREASING THE COMPETITIVENESS OF MEDIUM AND LARGE-SCALE MANUFACTURING COMPANIES IN MEDAN

ELIDAWATI 1, AZHAR MAKSUM 2, IDHAR YAHYA 3, and NURLINDA 4.

Vol 18, No 10 ( 2023 )   |  DOI: 10.5281/zenodo.10049767   |   Author Affiliation: Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia 1,2,3; Department of Accounting, Politeknik Negeri Medan, Indonesia 4.   |   Licensing: CC 4.0   |   Pg no: 358-367   |   Published on: 05-10-2023

Abstract

Medium- and large-scale manufacturing firms play an important role in the regional economy. However, in the face of increasing competition, these firms must have strong competitiveness in order to survive and thrive. One important factor in improving the competitiveness of manufacturing companies is business strategy. The purpose of this study is to identify the effect of business strategy on the competitiveness of medium and large-scale manufacturing companies in Medan. This research uses quantitative research methods. Data collection techniques in this study were documentation studies and questionnaires. The data were then analyzed using SPSS, namely validity, reliability and linear regression tests. The results showed that business strategy has a significant effect in improving the competitiveness of medium and large scale manufacturing companies in Medan.

Keywords

Business Strategy, Competitiveness, Manufacturing Company.