TECHNOLOGY ACCEPTANCE AND DECISION OF THAIS ON ELECTRIC CARS WORKING IN BANGKOK
This study investigated the acceptance of technology and purchase decisions regarding electric cars among residents of Bangkok, Thailand. Data from 400 questionnaires were analyzed, revealing that most respondents were male (75%), held Master's degrees, worked in personal businesses, and earned over 80,000 baht per month. Technology acceptance and consumer buying behavior significantly influenced purchasing decisions, with high overall purchase intention. Reliability, fuel cost savings, and after-sale service were key drivers for buying electric cars. Socio-demographic factors like education, occupation, and income also influenced buying behavior. Additionally, a moderate relationship was found between technology acceptance and consumer buying behavior. While this research provides insights for entrepreneurs to enhance electric car adoption, it focuses on a limited set of factors. Future studies should explore factors like environmental awareness, marketing strategies, and readiness to support electric car usage.
Technology Acceptance, Consumer Purchasing Behavior, Electric Car Purchase Decision