Overview

Original Research

EXAMINING MOROCCAN DIGITAL ADVERTISING : INSIGHTS INTO ONLINE POPUP ADS

MOHAMED BENMANSOUR 1, and YOUCEF HDOUCH 2.

Vol 18, No 09 ( 2023 )   |  DOI: 10.5281/zenodo.8425765   |   Author Affiliation: Teacher of English and PhD Student, Ibn Tofail University, Kenitra, Morocco 1; University Professor, Ibn Tofail University and Head of the English Department Faculty of Languages Letters and Arts, Kenitra, Morocco 2.   |   Licensing: CC 4.0   |   Pg no: 1534-1547   |   Published on: 30-09-2023

Abstract

Online advertising has become an integral part of the digital ecosystem, with businesses seeking innovative ways to reach their target audience. One prominent form of online advertising is the use of pop-up ads, which have gained a significant presence on various platforms. In recent years, Moroccan online popup ads on YouTube have witnessed a noticeable surge, captivating users' attention and sparking debates about their impact on the user experience. This article explores the rise of Moroccan popup ads on YouTube, their strategies, the challenges faced by users and content creators, and regulatory measures, and provides tips for dealing with these intrusive ads. By examining this phenomenon, we gain valuable insights into the evolving landscape of online advertising and its implications for both advertisers and users.

Keywords

Online advertising, pop-up ads, Moroccan, YouTube.