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ANALYSIS OF THE TOURISM DEVELOPMENT POTENTIAL OF THE BUKHARA REGION

USMANOVA AZIZA BAKHODIROVNA

Vol 18, No 10 ( 2023 )   |  DOI: 10.5281/zenodo.10012266   |   Author Affiliation: Senior Lecturer, Bukhara State University.   |   Licensing: CC 4.0   |   Pg no: 221-230   |   Published on: 04-10-2023

Abstract

This article highlights the notion of “tourist potential”, comparing its difference from the “tourist resource”. Methods for evaluating tourist potential are investigated and discussed. The tourism potential of the Bukhara region, as well as the actual state of the region's tourist market, are detailed. The article discusses the state's efforts to promote the tourism business following the coronavirus outbreak. The author suggests many strategies for Ministries, departments, and subordinate bodies to promote the region's tourist growth.


Keywords

Tourism Potential, Uzbekistan, Bukhara Region, Bukhara, Region, Tourism Resource, Integral Assessment, Tourism Industry