ANALYZING THE MULTIFACETED FACTORS CONTRIBUTING TO THE SUCCESS OF WOMEN IN ENTREPRENEURSHIP IN KERALA
This study aimed to investigate the primary factors influencing the success of women entrepreneurship in the Kerala region. Conducted as an empirical research in a descriptive approach, the study aimed to identify key elements that significantly impact the success rates of female business owners while operating their companies. The population of women entrepreneurs in the South Kerala region was obtained from the Directorate of Industries and Commerce. The research encompassed 11,355 female business owners spread across the region. A pilot study was conducted to assess the reliability of data collection methods, leading to the determination that a sample size of 286 would be optimal. The sample was selected using the tippet's table approach, a form of simple random sampling. For analyzing the cause-and-effect relationship among various factors contributing to the success rates of women entrepreneurs, path analysis was employed. The study identified specific areas where women entrepreneurs require focused training and support, such as Lacking Knowledge on Digital Marketing Skill and Factors of Production (LKDFP), Dominant Financial Cost and Changes in Regulations (FCCR), and Labor Problems and Structural Development (LPSD). Addressing these challenges and providing support in less-privileged regions could significantly enhance the chances of success for women entrepreneurs.
Women Entrepreneurs, Success Factors, Financial Costs, Structural Development, Empowerment, Business Growth, Gender Equality, Economic Development.