Overview

Original Research

CONDITIONS FOR THE DEVELOPMENT OF SPECIAL TOURISM PRODUCTS OF MU CANG CHAI TOURISM DESTINATION, YEN BAI, VIETNAM

NGUYEN THI QUYNH HUONG 1, HOANG THI THAM 2, BUI THI QUYNH TRANG 3, and NGUYEN THI LAN ANH 4.

Vol 18, No 09 ( 2023 )   |  DOI: 10.5281/zenodo.10066063   |   Author Affiliation: Faculty of Hospitality and Tourism, Thuongmai University, 79 Ho Tung Mau, Mai Dich, Cau Giay, Ha Noi, Viet Nam 1; Thuongmai University, 79 Ho Tung Mau, Mai Dich, Cau Giay, Ha Noi, Viet Nam 2,3; PSY Travel, 11B, Trung Yen, Trung Hoa, Cau Giay, Ha Noi, Viet Nam 4.   |   Licensing: CC 4.0   |   Pg no: 1642-1655   |   Published on: 30-09-2023

Abstract

The article studies the conditions for developing specific tourism products at the tourist destination of Mu Cang Chai, Yen Bai. The quantitative research method was used on a sample of 223 domestic tourists who had visited and experienced Mu Cang Chai, Yen Bai, Vietnam. The results show that the 7- condition model has a positive impact and is statistically significant, with the most important being specific tourism resources, policies to develop specific tourism products, tourism infrastructure, tourism human resources, tourism technical facilities, linkage and development cooperation, and tourism demand. On the basis of the obtained results, the study has proposed solutions and recommendations to improve the effectiveness of conditions for developing specific tourism products in the Mu Cang Chai tourist destination, contributing to the promotion of the development of tourism in Yen Bai province in the coming time.

Keywords

Special Tourism Products, Mu Cang Chai, Yen Bai, Viet Nam.