THE ROLE OF ELECTRONIC MARKETING DIMENSIONS AND THEIR REFLECTION IN SALES VOLUME A FIELD STUDY APPLIED TO THE BAIWESHT COMPANY FOR MANUFACTURING LINA CHIPS IN SULAYMANIYAH GOVERNORATE
The dimensions of electronic marketing are important to any company in general. The dimensions of electronic marketing were chosen in this research to identify their impact on maximizing the sales volume of business companies. The research problem included several fundamental questions revolving around all the dimensions of electronic marketing represented by electronic service, electronic promotion, and electronic distribution within E-marketing in maximizing the sales volume of a business company, and the research aimed to provide theoretical and field features for the researched company on the impact that e-marketing plays in enhancing sales and identifying the extent to which companies practice the dimensions of e-marketing from the point of view of e-marketing departments, and the importance of the research began on identifying the most dimensions of marketing. Electronic technology plays a role on the volume of sales by indicating the existence of a relationship or not and indicating the strength of the relationship if it exists. The data was collected using a questionnaire that was distributed to the research community represented by the Baiwesht Company for manufacturing Lina chips in Sulaymaniyah Governorate. The research sample was the employees of that company by 50 individuals. As for the methods The statistics used for the research included frequency and proportional distributions, arithmetic means, standard deviation, and correlation coefficient, using the computer program (SPSS). The research was based on a main hypothesis: Is there a statistically significant relationship between e-marketing and the company’s sales volume? The most prominent results were the high level of awareness of the individuals under research. With the importance of each dimension of electronic marketing, it is clear that the researched company is greatly concerned with electronic service, electronic promotion, and electronic distribution of its products in the market and trying to maximize its sales. The researched company develops the services it provides to its customers in order to greatly maximize its sales, and the researched company’s directions in the field of increasing its sales focus on The entry of new and fresh parts into the current market, and this means that the current market (customers) are more inclined to consume and demand its products. One of the research’s recommendations is that the intensity of competition at the present time and the development of customers’ needs and desires have made customers the point upon which the company relies in determining its needs, which requires the support of marketing elements. Electronically, with the aim of creating value for the customer, and working to use direct communication between the company and its customers.
Electronic Marketing, Electronic Service, Electronic Promotion, Electronic Distribution, Sales Volume.