A SUCCESSFUL MODEL OF EDUCATIONAL MANAGEMENT UNDER THE COVID-19 PANDEMIC OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN THE 4 SOUTHERN BORDER PROVINCES
The well-being of local people to be qualified as per the government’s policy depends on the efficiency of the local administrative organizations in handling their operations with strategic management in line with people’ requirement. During the past COVID-19 pandemic, the educational management of local administrative organizations had faced the problem in the process of distance learning management caused by instructors, educational institutes and students that affected distance learning students’ efficiency including lack of cooperation from all concerned. This study therefore aims to 1) examine the level of related variables; government policy, executive potential, innovation, technology, strategic management and success of the educational management under the COVID-19 pandemic of the local administrative organizations in the 4 southern border provinces, 2) study the influence of the aforementioned variables ; government policy, executive potential, innovation, technology, strategic management towards the success of educational management under the COVID-19 pandemic of local administrative organizations in the 4 southern border provinces, and 3) develop the successful model of educational management under the COVID-19 pandemic of local administrative organizations in the 4 southern border provinces. The mixed research methodology was applied for this study between the quantitative and qualitative ones. In view of the quantitative term, the sample group consisted of 480 informants who were the directors of the education divisions of local administrative organizations and educational institution administrators in Pattani, Yala, Narathiwat and Songkhla Provinces. The sampling size was determined based on 20-time criteria of the observed variables with proportional sampling method. Data collection was made through questionnaires and later analyzed by the structural equation modelling. For the qualitative term, an in-depth interview was made with the 20 primary informants of the directors of the education divisions of local administrative organizations and educational institution administrators. The finding revealed that 1) the government policy, executive potential, innovation, technology, strategic management and success of educational management under the COVID-19 pandemic of the local administrative organizations in the 4 southern border provinces were all at high level, 2) the government policy, executive potential, innovation, technology and strategic management influenced the success of the educational management under the COVID-19 pandemic of the local administrative organizations in the 4 southern border provinces at .05 statistical significance level, and 3) the successful model as developed by the researcher was called PIGTS Model ((P = Executive Potential, I = Innovation, G = Government Policy, T = Technology, S = Strategic Management). In addition, the qualitative findings also indicated that to succeed in the educational management under the COVID-19 pandemic of the local administrative organizations in the 4 southern border provinces, the executives of those organizations were required to exercise strategic management appropriately especially adjusting themselves to be consistent with the arising situation and also utilizing the educational network’ s cooperation to effectively enhance the success of the educational management of the local administrative organizations in the 4 southern border provinces. The research findings can also be further applied as a guideline how to define the policy for educational management to enhance the sustainable success of the educational management under the COVID-19 pandemic of the local administrative organizations in the 4 southern border provinces.