RESEARCH ON BUSINESS MODEL INNOVATION OF E-COMMERCE ENTERPRISES IN CHINA
The rapid development of Chinese commerce and the maturity of e-commerce, the convenience and experience of consumers' shopping have been improved. Internet technology has improved the consumption environment in less developed regions and gradually filled the consumption gap between different regions. At the same time, commercial enterprises in China still have the problems of rising rent cost, logistics cost and labor cost. The problems of unbalanced layout, excessive structure and imperfect supporting facilities directly or indirectly restrict the development of enterprises. The development pattern of data-driven business decision-making has not yet been formed, and the market equity order needs to be further optimized. The business environment of commercial enterprises poses new challenges to the business model innovation of commercial enterprises. Based on the e-commerce environment formed by the development and application of Internet technology, this paper reviews the literature related to innovation management. According to the literature review results, it is found that the research on business model innovation at home and abroad began at the end of the 1990s. Although the research on business model innovation has been deepened in recent years, the research on business model innovation is far from perfect so far, mainly as follows: first, innovation management what is the relationship between knowledge management and e-commerce enterprise performance? Secondly, what are the main factors that affect the business performance of Chinese e-commerce enterprises? On the basis of analyzing the path of business model innovation, this paper carries out research and provides theoretical support for business model innovation management, with a view to providing practical and feasible operation plans for e-commerce enterprises to carry out business model innovation. Based on the theories of innovation management, knowledge management and organization management, this paper takes a systematic sampling method and draws 289 quantitative research samples. According to the research of relevant literature, the sample size of qualitative research was determined to be 15. It also uses mathematical statistical analysis and structural equation model (SEM) to study the business model innovation management based on e-commerce environment, and finally achieves the goal of improving the market competitiveness of e-commerce enterprises, expanding market share and consolidating the industry position. Specifically including the following two points: first, clarify the relationship between innovation management, knowledge management, organizational management, innovation capacity, customer value and the performance of Chinese e-commerce enterprises; second, find out the main factors that affect the business performance of Chinese e-commerce enterprises.
E-Commerce Enterprise; Business Model Innovation; Innovation Management; Enterprise Performance.