CUSTOMERS ATTITUDE TOWARDS USAGE OF E-WALLET
Changing patterns of behavior in public financial transactions during this pandemic has increased the use of e-wallet services. People's most widely used transaction is e-wallet services. This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived security, and cashback promotion on behavioral intention of e-wallet (a survey of people in the Special Region of Yogyakarta). The sampling technique used is purposive sampling method. The number of samples in this study was 100 respondents with the criteria of people who have e-wallet account for transactions. The analytical technique used is frequency analysis, descriptive analysis and multiple linear regression analysis. Based on the results of this study, it was found that perceived usefulness, perceived ease of use and perceived security together had an effect on usage attitude of the customers. This shows that the variables perceived usefulness, perceived ease of use and perceived security.
Perceived Usefulness, Perceived Ease of Use, Perceived Security, Cashback, Attitude and E-Wallet