Overview

Original Research

HOSPITALITY ENTREPRENEURSHIP: FACTORS CONTRIBUTING TO THE FAILURE OF SAUDI RESTAURATEUR

SHAFEEQ M. ASSIRI 1, and Dr. SAUD ILAHI 2.

Vol 18, No 09 ( 2023 )   |  DOI: 10.5281/zenodo.8413605   |   Author Affiliation: Assistant Professor, Department of Business Administration, Jazan University, Saudi Arabia 1; Assistant Professor, Department of Business Administration, Jazan University, Saudi Arabia 2.   |   Licensing: CC 4.0   |   Pg no: 1334-1350   |   Published on: 30-09-2023

Abstract

Hospitality entrepreneurship is the catalyst of the change via a country’s surging fiscal growth and development. In Saudi Arabia, the full-service restaurant segment is enjoying a large share of the foodservice market. However, restaurant failure has emerged as a problem. Therefore, this research examines the factors contributing to the failure of Saudi Restaurateurs. The data were collected through semi-structured interviews with eight ex-restaurateurs in Aseer Province. Graneheim and Lundman’s qualitative approach was used for data analysis. The findings revealed seven main themes—the absence of feasibility studies, poor managerial skills, lack of customer loyalty, untrained labor, stress, high cost, and poor location.

Keywords

Hospitality Entrepreneurship, Restaurants, Qualitative Study, Saudi Arabia.