PLATFORM STRATEGY OF THE QURAN PLATFORM: A CASE STUDY OF THE DIGITAL QURAN PLATFORM AT SYAAMIL GROUP
This research centers on the substantial repercussions of the decline in Al Quran sales and significant revenue reduction experienced by Syaamil Group in 2022 due to the COVID-19 pandemic. In response to this circumstance, Syaamil Group opted to devise a business innovation strategy by venturing into the domain of digital platforms. This research aims to show pain points from users and includes solutions that the platform can provide. In addition, this research also seeks to establish the market needs and potential competition that the Syaamil Digital Quran platform will face. This qualitative research uses The Platform Innovation Kit, edition 5.0 Loop#1 Discover and Launch, to dissect pertinent data. The study highlights two main elements in the platform business model: problem, solution, and market behavior. The design of the business model platform uses these four elements, whereas the Syaamil Digital Quran Platform highlights three user segments: consumers, producers, and partners. Market behavior highlights the ecosystem in the platform that refers to emerging needs, where the Al Quran Digital Syaamil platform currently focuses on Islamic content, online Quran recitation classes, and portable mushaf. Based on the data processing results, it is concluded that the Syaamil Platform consists of three ecosystems: Quran readers, Syaamil Group itself, payment gateways, content creators, and Quran teachers. In addition, there is a high need from Platform users to get an Al Quran Platform with Al Quran memorization features, online bookstores, Al Quran learning features, digital mushaf, and ease of waqf.
Decline Sales of Al Quran; Platform Business Model; Platform Innovation Kit edition 5.0 Loop#; Syaamil Group