ENTERPRENEURIAL MANAGEMENT ANALYSIS OF MICRO, SMALL AND MEDIUM ENTERPRISES IN THE ERA OF COVID-19 PANDEMIC WITH A QUALITATIVE PHENOMENOLOGY APPROACH
The Covid-19 pandemic that has hit many countries globally, including Indonesia, has had a tremendous impact, one of which is the unavoidable layoffs (Termination of Employment) from many companies. Of course, this makes most people turn to the entrepreneurial sector or existing businesses, such as Micro, Small, and Medium Enterprises (MSMEs), to be forced to survive in an uncertain situation. However, the problems are also experienced by MSME actors in Sewulan Village, Dagangan District, Madiun Regency, East Java, such as MSME Batik Tulis Song Song and traditional herbal medicine businesses. Therefore, entrepreneurial management is needed to keep business entities running or operating. The research aims to apply entrepreneurial management strategies to MSMEs in Sewulan Village in the face of the Covid-19 pandemic, including applying the entrepreneurial spirit, managerial activities, individual entrepreneurial activities, and the creation of market opportunities. The research method used in this study is qualitative using a phenomenological theoretical basis, namely a research approach to reveal the meaning implied in the behavior of individual characteristics or interpreted as a method in finding psychological implications that form symptoms through investigation and analysis of examples of symptoms experienced, by participants. The data in this study include primary data and secondary data. Preliminary data were obtained using observation and interviews. In contrast, secondary data was obtained from journals, articles, information on the internet, and archives of MSME data in Sewulan Village.
Covid-19 Pandemic, Micro, Small, and Medium Enterprises (MSMEs), entrepreneurial, entrepreneurial management, phenomenological theoretical