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Original Research

THE IMPACT OF COLLABORATIVE INNOVATION ON STRATEGIC ADAPTATION: THE MODERATING ROLE OF ORGANIZATIONAL CHARACTERISTICS OF BANKS IN JORDAN

ALAEDDIN AHMAD 1, BARAA AL-BADAWI 2, MOHAMMAD ABUHASHESH 3, JASSIM AHMAD AL-GASAWNEH 4, JASSIM AHMAD AL-GASAWNEH 5, and MARHANA MOHAMED ANUAR 6.

Vol 17, No 10 ( 2022 )   |  DOI: 10.5281/zenodo.7267215   |   Author Affiliation: E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan 1; Business Administration Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan 2; E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman 11941, Jordan 3; Marketing department, Applied Science Private University, Al Arab St. 21-Amman, Jordan 4; Marketing department, Applied Science Private University, Al Arab St. 21-Amman, Jordan, Nawras 5; Department of Marketing, Faculty of Business, Economics and Social Development, Universiti of Malaysia Terengganu, Kuala Nerus, Terengganu, Malaysia 6.   |   Licensing: CC 4.0   |   Pg no: 1744-1766   |   To cite: ALAEDDIN AHMAD, et al., (2022). THE IMPACT OF COLLABORATIVE INNOVATION ON STRATEGIC ADAPTATION: THE MODERATING ROLE OF ORGANIZATIONAL CHARACTERISTICS OF BANKS IN JORDAN. 17(10), 1744–1766. https://doi.org/10.5281/zenodo.7267215   |   Published on: 31-10-2022

Abstract

This research aims to investigate the impact of collaborative innovation on strategic adaptation and the moderating role of organizational characteristics of banks in Jordan. This research consists of independent variables including collaborative innovation (co-creation-knowledge transfer- innovation policy, and collaborative network), dependent variable is strategic adaptation in banks. A quantitative method was used to collect primary data through a research questionnaire, which was administered to banking employees in Jordan. The research population comprised of approximately 861 branches of banks in Jordan, with approximately 22,034 banking employees from different cities in Jordan. A convenience sampling technique was used to choose the participants in this research. A total of 335 questionnaires were distributed, all of them are valid for statistical analysis. The results confirmed a significant and positive effect of collaborative innovation on the strategic adaptation of banks. This research contributes to the academic and practical knowledge as one of the first attempts to investigate the impact of collaborative innovation on strategic adaptation of banks.


Keywords

Collaborative Innovation, Strategic Adaptation, Organizational Characteristics, Banks, and Jordan