SHOPPERS PERCEPTION TOWARDS MALL RETAIL FORMATS IN CHENNAI CITY
Shopping mall is a collection of stores housed under one roof. To attract Shoppers, forum mall have been altering and updating their styles frequently. There are many elements that can influence customer’s decision on where to shop. The current research is on the focus of Chennai environment. The goal of this study is to determine the characteristics that influence Shoppers perception towards choosing a mall. A mall intercept study was done to investigate the characteristics that impact mall selection. Sample included 50 active mall shoppers. Totally four factors which influence the selection of shopping malls from consumer’s view point were identified with a structure of questionnaire. This research would aid mall owners and retail marketers in gaining a better understanding of buyer’s perspectives on why they choose a mall and to look at the functioning of shopping malls in Shoppers perspective by looking into the elements that influence shopping mall visits and demonstrating how these aspects differ depending on Shoppers shopping habits and shopping mall kinds. They can plan their mall strategy using these as a foundation. The purpose of this research is to determine the Shoppers perception at forum mall.
Sustainable, Services, Strategies, Shoppers, Shopping, Consumer, Mall, Shopping Experience.