RELATIONSHIP MARKETING AND TOTAL QUALITY MANAGEMENT: CASE OF JORDANIAN COMPANIES
TQM practices implemented by private service firms and their impact on relationship marketing will be examined in this study. Since private sector spending accounts for a large portion of GDP, it is critical. Organizational excellence was positively influenced by TQM practices involving leadership, human resources, process management, customer focus, and information and analysis. Private sector firms providing specialized services are the focus of this study for the first time. For private companies to improve their performance, it will serve as a model for TQM practices. It also serves as a framework for future research.