Overview

Original Research

RELATIONSHIP MARKETING AND TOTAL QUALITY MANAGEMENT: CASE OF JORDANIAN COMPANIES

KHALED (M.K) ISMAIL ALSHAKE THEEP 1, MOHAMMAD M. L. AL-MA'AITAH 2, MOTTEE S. ALSHIBLY 3, MOSTAFA ALI HASSAN AL SHMAILEH 4, YOUNES A.A. MEGDADI 5, and MOHAMMAD MANSOUR ABU-JALIL 6.

Vol 17, No 10 ( 2022 )   |  DOI: 10.5281/zenodo.7215141   |   Author Affiliation: Marketing Department, College of Business Amman Arab University Amman, Jordan 1,5; College of Business, Amman Arab University Amman, Jordan 3,4; Business Administration Department, Faculty of Business, Philadelphia University, Jordan 6.   |   Licensing: CC 4.0   |   Pg no: 575-590   |   To cite: KHALED (M.K) ISMAIL ALSHAKE THEEP, et al., (2022). RELATIONSHIP MARKETING AND TOTAL QUALITY MANAGEMENT: CASE OF JORDANIAN COMPANIES. 17(10), 575–590. https://doi.org/10.5281/zenodo.7215141   |   Published on: 17-10-2022

Abstract

TQM practices implemented by private service firms and their impact on relationship marketing will be examined in this study. Since private sector spending accounts for a large portion of GDP, it is critical. Organizational excellence was positively influenced by TQM practices involving leadership, human resources, process management, customer focus, and information and analysis. Private sector firms providing specialized services are the focus of this study for the first time. For private companies to improve their performance, it will serve as a model for TQM practices. It also serves as a framework for future research.

Keywords

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